20090228

Designers vs. consumers vs. marketing at PepsiCo

Battle #1: Tropicana Winner: Consumers
Tropicana is now going back to its old design. Woopdeedo. I preferred the new design, it was clean and simple. People argued that it was too "generic brand" for them. I say wow, because last time I checked we're in an economic crisis and everyone is trying to save a buck.
Clear loser: Designers. 


Battle #2: Obama team's drink choice
Winner: Coke
TIME reports that Obama's team drinks Coke even though Pepsi's redesign looks a lot alike Obama's logo.
Loser: Marketing. 


1 comment:

Anonymous said...

I liked the new tropicana design but I'll admit, it was harder to find it on the shelves. You can spot the old one from a mile away.